Robinhood Expands Prediction Markets to Include Pro and College Football

Robinhood Derivatives, LLC (RHD) has broadened its Prediction Markets Hub to include contracts for professional and college football games. Users can now trade on game outcomes directly within the Robinhood app, with initial coverage spanning the first two weeks of both seasons. The platform will update weekly matchups on a rolling basis.

JB Mackenzie, VP & GM of Futures and International at Robinhood, emphasized football's dominance in American sports culture, positioning the MOVE as part of Robinhood's strategy to become a comprehensive trading platform. Unlike conventional sports betting, Robinhood's CFTC-regulated contracts function as event markets, with prices determined by real-time supply and demand.

The development underscores Robinhood's vision of prediction markets as a nexus between finance, sports, and culture. Meanwhile, ethereum ETFs are attracting historic inflows as institutional interest shifts toward crypto assets.